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Instructors’ Introduction to the Course And Notes for Opening Lecture

INSTRUCTORS’ INTRODUCTION
The REAP course focuses on how the property manager preserves and enhances value through increasing net operating income and decreasing risk, physical and economic. This theme is approached from several topical Units:
Management -- Shopping Centers
Management -- Office Buildings
Leasing
Development and Renovation
Marketing and Retailing
Financial Analysis and Budgets

Each Unit has a Lesson Plan based on professional texts and materials created by previous Instructors over the past 4 years. The Lesson Plan reflects the content that should be covered to assure REAP graduates and their future employers that they have been exposed to property management from the above perspectives, both in class and on site visits. New Instructors should therefore use the Lesson Plans and the text as a guide to recommended lecture content.

The basic text for this year’s Class will be Professional Real Estate Development -The ULI Guide to the Business (2nd Ed. 2003). REAP is working with ULI to have a complimentary copy furnished to all Instructors and students.

The Instructor should not feel restricted to the Lesson Plan, but is encouraged to go beyond the abstract concepts with frequent illustrations from personal experience. Your anecdotal accounts give context to the lesson and make the class enjoyable for students and Instructors. You should provide copies of examples from your portfolio (redacted to protect proprietary information) and topical articles from the popular press and trade publications.

REAP’s objective is to have all its Lesson Plans on its website before Class begins in May, so Instructors and students can see the larger picture and look ahead. We are also hoping to have the ability to post your assignments there as well.

The following is a summary description of the Units. As with any introductory course, there are no bright lines between them.

COURSE UNITS
Shopping Center Management
• The expense side of the operating statement
• How the manager reduces controllable expenses (e.g., CAM) and minimizes on-site risks (e.g., loss of key tenants) that cannot be shifted to third parties

Office Building Management
• The expense side of the operating statement
• How the manager reduces controllable expenses (e.g., security) and minimizes on-site risks (e.g., loss of electric service) that cannot be shifted to third parties

Leasing (Retail and/or Office)
• The revenue side of the operating statement
• How leasing strategy, leverage and lease administration result in high contract rents, which must be collected on a timely basis.
• How to evaluate the market for a property, identify and contact prospects, negotiate and document the deal

Development and Renovation
• The need to keep up the appearance of the property, and to stay current with changes in the market that may require re-tenanting, renovation, expansion, or reconfiguration.
• How market research prompts capital expenditures that recast both sides of the operating statement.
• How a property is developed with future management concerns and renovation in mind.
• How the property manager can minimize disruptions to existing tenants, protect building users and visitors against unnecessary risks, and maintain a stable cash flow during renovation.

Marketing and Retailing
• Increasing revenues with basically the same tenant mix, through understanding that mix and the competition, then promoting it more aggressively to a broader and deeper customer base, with a promotional plan that includes the tenants in publicity, on-site events, and community affairs
• Repositioning a center (or working with vacant ground) by analyzing its strengths and weaknesses, then working with the development and leasing team to create a new approach

Financial Analysis and Budgets
• Ties all the Units together and back to Value = NOI / Risk, using a hypothetical property to take the students through preparation of operating statements, variance analysis, budgets, and valuation

• Introduction to Time Value of Money…Net Present Value…Discounted Cash Flow…Projecting long-term performance with 10-Year pro forma…Variance Analysis…Capitalization of Income…Value = NOI / Cap Rate

UNIT STRUCTURE
Generally, Each Unit is taught over 3 consecutive weeks:
First Week: Lecture format based on the lesson plan, but with ample opportunity for questions. Guest instructors (vendors, consultants, etc.) can be used to discuss specialized topics like insurance. The last half-hour should be used to make the assignment, which counts for 10% of the grade. Each Lesson Plan has a suggested assignment, based on a site visit.

Second Week: Site Visit -- No class – students must visit a property in the Instructor’s portfolio and complete the assignment. The Instructor decides whether the visit is guided and scheduled for a specific time, or whether the students visit on their own. (There is no site visit for Financial Analysis and Budgets.)

Third Week: Assignments must be turned in at beginning of class, to be graded by the Instructor and returned to the students within the next 2 weeks. The class period should be used to discuss the assignment, with several students presenting their conclusions for constructive criticism by the class. The Instructor can cover other areas not covered during the First Week.

GRADING BY INSTRUCTORS
The grading should be A / B / C (with + and – if helpful to Instructor). The Instructor should, within 2 weeks after the Unit is complete, e-mail the grade sheet and 4 suggested exam questions to:
Atlanta: Joyce Pearson, Real Estate Institute
Clark Atlanta University
Joycepp @aol.com
404-880-6090

Washington Michael J. Bush, Executive Director
REAP – The Real Estate Apprentice Program
Mbush @uli.org

NOTES FOR INTRODUCTORY LECTURE
[For Instructors’ Information - Presented by REAP]

The REAP course focuses on how the property manager preserves and enhances value through increasing net operating income and decreasing risk, physical and economic.
This theme should introduce and close every class, and each Unit should be taught to relate back to that theme, and to the basic formula:

Value = Net Operating Income / Capitalization Rate
Value = NOI / Cap Rate
Value = NOI / Risk

This may seem like a sophisticated focus for a course intended for students who may have had no exposure to the industry. However, we have found that repeated emphasis on this formula (after it has been explained, of course) helps tie all the Units to each other and brings the class to an intensely practical viewpoint on all issues quite early in the course. Instructors will find many oversimplifications in what follows; keep in mind that this is the introduction, and that the formula will be repeated and expanded many times over the semester.

The formula should be explained using an example, like an apartment unit, that students can relate to easily. The formula should be put on the board at the beginning of every class:

V = NOI / Cap Rate

Real estate, whether it is an office building, shopping center, or an apartment, and regardless of location, has no value except the income it produces. Net operating income comes from the rents, less the expenses incurred to produce the rents.

Rents less expenses = Net Operating Income = NOI

NOI = Rents actually received minus expenses actually incurred

The Instructor may find it helpful to list factors that affect income and expenses.

Income -- Factors affecting rent that tenants will agree to pay and that owner receives:
Location
Physical Condition
Security
Co-tenants
Collectability

Expenses – Factors affecting rent owner will actually keep:
Repairs and routine maintenance
Utilities
Insurance
Taxes
Major Improvements
Security
Advertising
Leasing Commission
Bookkeeping
Management

Generally speaking, increased rental rates and lower expenses result in higher NOI.

Value comes from capitalizing the annual NOI.
NOI is capitalized by dividing it by the "Cap Rate," which is a composite risk factor assigned by the theoretical market of prospective buyers. Cap Rate increases with perceived risk, physical or economic. Therefore, if risk goes up, value comes down.

Cap Rate will be explained in more detail in the Financial Analysis Unit. At this point, it is enough to point out that, generally speaking, the formula always yields these results:

Higher NOI = Greater Value
Lower Cap Rate = Greater Value

The Instructor can extend the apartment model below, using it to point out how the same property can have different values depending on the tenants. The example (again, greatly oversimplified) contrasts faculty and student housing.

Example A – Student Housing
Posted Rental Rate = $300 / month x 2 tenants = $600 / month
Vacant 1 month every 12 months, with rent frequently late
Students treat it roughly, requiring frequent, but unpredictable, repairs
Advertising and leasing commissions paid every 6 months

Annual Rental Income = $7200 - $600 = $6600
Annual Expenses = 600
Net Operating Income 6000
Cap Rate 11
Value = Net Operating Income / Capitalization Rate
Value of Student Housing = 6000 / 0.11 = $54,545

Example B – Faculty Housing
Posted Rental Rate = $300 / month x 2 tenants = $600 / month
Stays rented by word of mouth, rent paid on 1st of month
Faculty parties are reasonably well behaved
Minimal advertising and leasing costs

Annual Rental Income = $7200 - $0 = $7200
Annual Expenses = 300
Net Operating Income 6900
Cap Rate 9
Value = Net Operating Income / Capitalization Rate
Value of Faculty Housing = 6900 / 0.09 = $76,667

Each Unit of the Course ties back to this basic approach.

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