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Theme of Unit: How the manager reduces controllable expenses, increases revenue, and minimizes on-site risks that cannot be shifted to third parties. Reading: ICSC Brief Notes -Retailing -Marketing (provided to all Associates through the generosity of ICSC) Site Visit: Visit two properties in the Instructor’s portfolio. Case Study: As assigned by the instructor. Suggested Lecture Outline: [Instructor should feel free to rearrange and elaborate, adding materials and illustrations from experience] This outline is provided through the generosity of the Westfield Corporation.
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