The REAP Curriculum

REAP is a horizontal education program that covers a wide variety of disciplines within the major real estate models. The in-person format is constructed as a 10-week, 20-class program taught in the spring or fall. The online format is an 8-week, 22-module program alternatively taught in the spring or fall. The online format may include a reading week to allow fellows to catch up on past modules.


The business of real estate is fundamental — increase value either through development, re-development, leasing, or acquisition/disposition. Its core foundation is mathematical:


Value = Net Operating Income / Capitalization Rate

Value = NOI / Cap Rate

Value = NOI / Risk


These courses are fundamental to every REAP academy:


  • Financial Analysis, Valuation and Budgeting

  • Asset Management/Property Management

  • Brokerage/Investment Sales

  • Development

  • Market Analysis

  • Leasing and Lease Analysis

The courses are taught within at least three basic models of real estate:

  • Office/Mixed-Use

  • Retail/Shopping Centers

  • Multifamily

In addition, REAP sponsors such as Walmart Realty, McDonald's, or Starbucks may teach modules highlighting their development/management strategies.

Most instructors make their presentations visuals (e.g. PowerPoint presentations) available to the class.

Instructors are generally senior practitioners in their firms and have at least 10 years of experience in management, leasing, finance, development, and related fields. Alumni, mentors, and veteran industry professionals provide a responsive ear, on a regular basis, on how to deal with the challenges of working in commercial real estate, and how to formulate and reach realistic career goals.