Pro Players Property (3P)
A Project REAP Initiative for Professional Athletes
Program Status
3P is currently in development throughout 2025. The initiative is being co-created with input from commercial real estate professionals, REAP alumni, and athlete advocates. The first cohort is expected to launch in 2026.
What 3P Offers
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Tailored Curriculum: Focused on finance, development, ownership structures, and career strategies for aspiring executives, operators, and investors in the commercial real estate sector
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Mentorship: Direct access to industry leaders who understand both the capital and the culture
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Flexible Tracks: Whether participants aim to work in-house, co-develop projects, invest passively, or launch their own ventures
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National Network: Strategic introductions to REAP alumni, sponsors, and real estate firms
Who It’s For
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Current and retired professional athletes in the NBA (including the G League), NFL, and WNBA
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3P is piloting with these three leagues and exploring expansion in the future
Why 3P Matters
Athletes often earn substantial income in short, high-intensity careers, but many face severe financial instability within a few years of retiring from professional play.
Key Statistics:
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Average career length: ~3 years (NFL), ~4.5 years (NBA), ~5 years (WNBA)
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60% of former NBA players face financial stress within 5 years of retirement
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78% of NFL players experience financial challenges within 2 years
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15.7% of NFL players file for bankruptcy within 12 years of retiring
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WNBA players earn substantially less than their male counterparts and often supplement their WNBA income with other jobs during and after the season
Challenges Athletes Face:
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Compressed earning windows with limited financial training
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Pressure to maintain high-profile lifestyles and support extended networks
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Susceptibility to risky ventures and predatory financial advice
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Short-term focus and limited access to trusted wealth-building networks
3P addresses these challenges head-on by providing a structured, athlete-centered entry point into commercial real estate—an industry that offers stable, long-term returns and multiple career pathways.
“As a former NFL player who transitioned into construction management and commercial real estate, I’ve seen firsthand both the opportunities and losses people experience in this industry. A program like 3P has the potential to equip athletes for long-term success—whether as investors or as industry professionals. With the right education and guidance, athletes are uniquely positioned to drive real impact for their families and the communities they care about. I’m proud to be part of helping make that happen.”
Steve Jordan, The 25th inductee in the Minnesota Vikings Ring of Honor.
Steering Committee
3P is guided by a national Steering Committee composed of industry veterans, former pro athletes, and corporate leaders
Stay Connected
To learn more about 3P or explore partnership opportunities, contact reap@projectreap.org or follow @ProjectREAP on LinkedIn.
3P: Preparing athletes to own the future of real estate.
"After playing 12 seasons in the NBA, I saw how tough the transition can be for even the most disciplined athletes. In this phase of my post-playing career, I’ve focused on helping others build lasting wealth. 3P can offer a real roadmap for that. Whether someone wants to invest in commercial real estate or pursue it as a second career, the goal is the same: turning a short window of earning power into long-term impact for their families and their communities."
George Lynch, Team Captain, UNC Chapel Hill, 1993 NCAA Basketball Champions
David Mosley
Co-Founder & CEO, 413 Solutions Energy + Development; Managing Director, E. Smith Legacy Advisors
Erica-Nicole Harris
Real Estate Development & Asset Management Leader; Vice Chair, Project REAP
G. Lamont Blackstone
Principal, G.L. Blackstone & Associates; Former Chair and Interim Executive Director, Project REAP
George Lynch
Retired NBA Player; Senior Business Development Officer, MAI Capital Management; Co-founder, HBCU Heroes
Jonathan "Jono" Lapat
Senior Vice President & Managing Principal, SRS Real Estate Partners
London Kemp Boykin
Director, Global Sustainable Development & North America Real Estate, Amazon; REAP Alumna & Board Member
Mike Kercheval
Chair, Project REAP Board; Former President & CEO, International Council of Shopping Centers (ICSC); Former Executive Director, CU Real Estate Center (CUREC), University of Colorado
Steve Jordan
Retired NFL Pro Bowl Player; Civil Engineer and LEED-Certified Construction Management Executive
Overview
3P (Pro Players Property) is a national initiative from Project REAP created to empower current and former professional athletes to achieve long-term success in commercial real estate. Modeled after REAP's award-winning Academy, which has graduated over 2,000 professionals in the past two decades, 3P bridges the gap between athletic excellence and generational wealth-building through REAP’s three pillars of education, mentorship, and industry access.
